This is a sequence of animations broken into five parts on the topic of Maslow's Hierarchy of Needs.
- Part 1 of 5:
- The on-screen text says "Abraham Maslow was a prominent humanistic theorist who proposed that human motives are organized into a hierarchy of needs in which basic needs must be met before less basic needs are aroused. This hierarchy is usually portrayed as a pyramid with basic needs at the bottom and progressively less basic needs at higher levels. It is only after a person has managed to satisfy a level of needs reasonably well that needs at the next levels are activated."
- Part 2 of 5:
- The on-screen text says "At the bottom of Maslow’s hierarchy are physiological needs essential to survival. The second tier is made up of safety needs that are crucial to a sense of security. The third level consists of love and belongingness needs that can be satisfied by social connections. The fourth tier consists of esteem needs for approval, respect, and status."
- Part 3 of 5:
- The on-screen text says "At the top of the hierarchy is the need for self-actualization, which is the need to fulfill one’s potential. Maslow argued that humans have an innate drive toward personal growth and that individuals will be frustrated if they are unable to fully utilize their talents or pursue their true interests. For example, if you have great musical talent but must work as an accountant, your need for self-actualization will be thwarted."
- Part 4 of 5:
- The on-screen text says "There are many misconceptions about Maslow’s hierarchy. Inaccurate notions include the ideas that people focus on only one level of needs at a time, that lower levels must be fully satisfied before higher levels are activated, and that the ordering of the needs is the same for everyone. None of these assertions are consistent with Maslow’s actual writings."
- Part 5 of 5:
- The on-screen text says "Although Maslow’s hierarchy of needs has penetrated popular culture to a remarkable degree, it has been subjected to some criticism. Some aspects of the theory are too vague to be readily put to empirical tests. Hence, the research evidence as a whole is modest. Maslow’s hierarchy should probably be viewed as an insightful analysis that has proven difficult to validate in scientific studies."
- End of animated sequence.